What we do
Having trodden the corporate treadmill for nearly 20 years in advertising and marketing agencies in Fleet Street, The Channel Islands and Bristol, Paul Tagent set up Bath Marketing Consultancy with the objective of making high quality, affordable marketing expertise more readily available to businesses primarily in Bath, Bristol and the West Country.
Having done our market research, we found that some businesses discounted seeking professional marketing help and advice for one of three reasons:
1) They wrongly assumed they could do 'marketing' themselves.
2) They thought that there would be high costs involved.
3) They had had their fingers burnt in the past by employing an 'agency' when they only really wanted advice in one key area of marketing.
Bath Marketing Consultancy's aim is to change any negative psyche about marketing (or marketing consultants!) by providing a high quality, professional, added value service covering all our customers’ marketing requirements. We can take care of all your marketing activities and needs or we can simply help out in the areas where you need most assistance like Social Media or making your website work better. We try to steer clear of using buzz words to try and impress you and have jotted down a few of the initiatives we use to make your marketing more effective.
Your website is fundamental to your marketing and should sit at the centre of your activity. As such, it needs to set the tone for your brand, be creative in its look, have a good browser experience, be able to be updated whenever you want and, above all, be findable within Google and its friends. Bath Marketing Consultancy prides itself on the web work it does and guarantees to provide bespoke design that sits on a full content management system.
If your business is not employing Social Media tactics, it is time to start NOW! Using social networks such as Twitter, Facebook, Web Logs (‘Blogs’), Bath Marketing Consultancy can get you started and then manage your social advertising promoting building ways that enable your company to promote a message across multiple online social media platforms.
Google's PageRank relies heavily on web sites that offer a link into your site, a term commonly referred to as " backlinking". It can be thought of as a bit like popularity, each site that links to yours casts a vote for your site. Bath marketing consultancy offers the highest quality link building campaigns. We consider both relevancy and the value of pages linking in to your website. This coupled with search engine optimisation on all pages of your website will generate amazing results in competitive ranking on the natural listings of the major search engines worldwide.
"If you fail to plan, you plan to fail."
Following an initial briefing meeting, we work with you and your businesses devising and constructing a precise and tailored marketing plan to help you meet your objectives.
SEO, SEM, Organic Search - these are all key areas to consider when wanting to make the most of the web and your website. We have even developed 'Smart CMS' which gives site owners on page CMS functionality by turning existing, static HTML web pages into pages with on page CMS essentially time proofing their website.
A thorough look at your existing activity; a sort of marketing audit really. What is your USP? How are you different? Why use you rather than your competition? Either way, we help your business get known for the right reasons by establishing your companies personality and then "rolling out" across all marketing areas.
Some of the tools we use to deliver effective and reflective marketing communications. Do you want direct response or branding adverts? We can plan, buy and design the right sort of advertising for your business saving you money AND time.
Nowadays, it is not just a PC, Mac or laptop that is used to surf the web which is why we are now able to offer a variety of services that will allow your website to be compatible with ipads or iphones.
Examples of what we do are creating things like Media Query Stylesheets, Mobile UI Libraries, Bespoke Mobile Sites or even Native Mobile Apps.
Please get in touch with us for an initial meeting.
