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During times of recession, brands re-evaluate everything that they do, and part of what they re-evaluate is the very thing that they are - a brand. Display advertising - be it print, tv, or online - will always be an incredibly important tool towards the end goal of brand development. It’s important for manufacturers to align themselves with various consumer groups, create a buzz about their products and, at the very end of the chain, sell products.

Brand development, though, is a medium to long term strategy for most businesses. During a recession, brand benefits won’t be seen for quite some time so, depending on the product or service they provide, brands turn to direct marketing. And online is the perfect medium for that.

Looking through the list of affiliate programs that have launched over the last few weeks, one trend sticks out more than most - retail. High street retailers have stepped back, had a look at their most important goal - selling product - and have quite rightly elected online direct marketing as the answer to their prayers.

It’s not just affiliate marketing though. Adwords/pay per click advertising has surged too. I know Christmas will account for much of this, but there has been a massive surge in both search volume and earnings per click over the last number of weeks. The leading search engine has relaxed its rules about brand bidding which only served to fuel the demand for Pay Per Click advertising, with competitors not just bidding on generic key terms, but competitors’ brand names too.

The sum total of all of this? With UK ad spend dropping over 6% in 2009 with more to follow in 2010, now is a very good time to bring in the professionals and let us evaluate your brand and help you plan for the next year. We will devise and implement ways that enable your company to promote a message across multiple online social media venues

Direct Sales, PR, Strategic Alliances, Lead Response Marketing, A multi level Referral system Have a look at this list. How many of these are you implementing in your business? More importantly, what would happen to your business if you could start to combine some of these extra marketing approaches? How would that affect your profits? What would that do to your financial freedom?

Here’s another thought. At least four of the items on this list will cost you either nothing or very little to implement.

Bath Marketing Consultancy are confident that we can devise and construct a precise plan to help you meet your business objectives so get tin touch with us using the buttons below and put us to the test.