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Bath Marketing Consultancy has written two articles (below) for you to consider that should whet your appetite and get you thinking about how you market your business and the initiatives you could employ.
However, with the communications industry changing all the time, we have a dedicated Blog to stay on top of things. Click the link below to view it or use the main navigation link to the right of this page. There you will be able to read our articles, get marketing tips, see our ‘Tweets’ and leave Bath Marketing Consultancy comments.
It’s time to re evaluate your brand!!
During times of recession, brands re-evaluate everything that they do, and part of what they re-evaluate is the very thing that they are - a brand. Display advertising - be it print, tv, or online - will always be an incredibly important tool towards the end goal of brand development. It’s important for manufacturers to align themselves with various consumer groups, create a buzz about their products and, at the very end of the chain, sell products.
Brand development, though, is a medium to long term strategy for most businesses. During a recession, brand benefits won’t be seen for quite some time so, depending on the product or service they provide, brands turn to direct marketing. And online is the perfect medium for that.
Looking through the list of affiliate programs that have launched over the last few weeks, one trend sticks out more than most - retail. High street retailers have stepped back, had a look at their most important goal - selling product - and have quite rightly elected online direct marketing as the answer to their prayers.
It’s not just affiliate marketing though. Adwords/pay per click advertising has surged too. I know Christmas will account for much of this, but there has been a massive surge in both search volume and earnings per click over the last number of weeks. The leading search engine has relaxed its rules about brand bidding which only served to fuel the demand for Pay Per Click advertising, with competitors not just bidding on generic key terms, but competitors’ brand names too.
The sum total of all of this? With UK ad spend expected to drop 6% in 2009, now is a very good time to bring in the professionals and let us evaluate your brand and help you plan for the next year.
The marketing checklist
Direct Sales, PR, Strategic Alliances, Lead Response Marketing, A multi level Referral system
Have a look at this list. How many of these are you implementing in your business? More importantly, what would happen to your business if you could start to combine some of these extra marketing approaches? How would that affect your profits? What would that do to your financial freedom?
Here’s another thought. At least four of the items on this list will cost you either nothing or very little to implement.
Please get in touch with us for a free initial meeting